Brand Leadership Sprint
This course has a special discount for University of Sydney Alumni. Register for an alumni discount now.
Overview
In our digital world where consumers face an overwhelming number of decisions, leaders must understand how brand is one of the most valuable assets for their organisation.
This course will allow you to master the power of brand identity, the importance of trust, and using storytelling to position yourself as a brand leader.What you'll learn
By the end of this course, you will be able to:
- Understand the makeup of brands and their impact on organisations.
- Describe the importance of brand value and trust for an organisation.
- Identify the features of good brand storytelling, including brand archetypes.
- Apply key elements of brand strategy related to positioning and consistency.
Sydney Executive Plus
Aims
The Brand Leadership sprint will help you understand the history and essence of branding, the impact and power of brand identity, and the importance of building trust. This course will also teach you how to use storytelling in positioning yourself as a brand leader.
Content
- History of brands and brand theory.
- Brand valuation and trust.
- Brand positioning and archetypes.
- Brand consistency and execution.
This course is suitable for senior executives, leaders, and managers looking to increase their knowledge of brand strategy and value.
This course will be delivered online via self-paced modules and livestreams over two weeks.
Understanding of business/organisational process and leadership.
All course materials are provided electronically. Before the course begins, you will receive an email from Sydney Executive Plus with all the instructions you need to access the course materials and communications platforms.
The final project requires participants to reflect on concepts and skills learned throughout the sprint, considering how they might be applied to real-world situations.
Participants are encouraged to think about their project in relation to their own organisation or experience, but this is not mandatory.
All courses must be paid in advance of commencing your course. We accept the following payment methods:
- Mastercard
- Visa
- American Express (only available for enrolments made through the Sydney Short Courses website)
- Electronic Funds Transfer (for company invoices only)
- Journal Transfer (for University of Sydney Staff only)
Please see our Payment Options for further information.
I have enrolled in a Sydney Executive Plus course, what happens now?
Once your enrolment has been processed, you will receive the following emails:
- Enrolment confirmation: you will receive this immediately after your enrolment has been processed.
- Tax invoice: the payer of your enrolment will receive this immediately after your enrolment has been processed.
- Course reminders: you will receive emails from Sydney Executive Plus in the lead up to the course starting. These include information about the course and the schedule for online live sessions (but don't worry, there's no pre-reading).
- Course materials: if you are enrolled in a sprint, you will get access to the online sprint hub the Monday before the sprint begins. If you are enrolled in a masterclass, all materials will be provided to you in the session.
- Live session links: you will receive reminder emails the day before and the day of each live session containing the meeting link and meeting ID. If you are enrolled in a sprint, these links are also included in the sprint calendar.
If you haven’t received any emails from Sydney Executive Plus, please check your junk/spam folder and add executive.plus@sydney.edu.au to your safe senders list.
Contact us if you would like to discuss how Sydney Short Courses can support your organisational training needs through this course. Either as a group booking, whole course block booking, or customised delivery to meet your business requirements.